Mailchimp launched an epic, multi-platform culture moment inspired by the infamous mispronunciation “Mailkimp“ on cult podcast Serial. The ‘Did you mean Mailchimp?’ campaign featured nine wildly eclectic digital experiences with one thing in common - They all kind of sounded like “Mailchimp“.

I worked with Resn to bring a large number of the digital activations to life. The campaign was wildly successful and was a titanium Grand Prix at the Cannes Lions.

So, what did I actually do on this project?

- Ideation

- Creative Direction

- Creative QA