When Riot Games’ tactical shooter VALORANT was released on console this year I was the creative lead on one of several cross platform tactics. We partnered with Red Bull Gaming and Red Bull Racing to create a custom VALORANT themed helmet for F1 driver, Yuki Tsunoda. Several pieces of content were created including: the custom helmet, social posts (Instagram, X, Youtube, TikTok) and video content filmed at the Red Bull Racing Factory in Milton Keynes. The videos also featured Pro Gamer and content superstar Tarik Çelik.

The result? The highest number of impressions and engagements of all the console tactics with over 10 million views!

Yuki also raced with the Helmet at the 2024 Belgium Grand Prix.

So, what did I actually do on this project?

- Concepting

- Principal Creative Direction

- Art Direction

- Client Liaising (Red Bull)