Panera Land of Clean, was a delicious web-based adventure game highlighting Panera’s commitment to eliminating artificial ingredients from all of it’s products. Players could explore and discover three intricately modeled and animated foodscapes while cleaning up the world by banishing the pesky chemicals. The huge scale models made from actual food were built and captured by world renowned food artist and photographer Carl Warner.

So, what did I actually do on this project?

• Creative Direction

• Art Direction

• Copywriting

• Client Management