For the launch video of Allbirds brand new performance shoe, the Dasher we created a stop motion journey showing the product born from natural materials. The film ends with a choreographed sequence in New Zealand featuring over 100 athletes.
So… What did I actually do on these projects?
Concepting
Creative Direction
Scriptwriting
Storyboarding
Account management
During my time at boutique agency Wrestler I helped drive the creative output of Allbirds global content rollout which ultimately led to Wrestler securing Allbirds as lead creative partner in 2021.