A kaleidoscopic lookbook and e-commerce hybrid which showcased the collaboration between adidas Originals and Brazilian brand The FARM Company.

So, what did I actually do on this project?

• The Concept

• Creative Direction

• Client Management

For 6 years I worked closely with adidas digital marketing teams where I helped create 40 + projects ranging from: e-commerce to product launches, installations to games, consumer activations to social media campaigns, and R&D.