This was my fifth collaboration with the adidas Clima team while working for Resn Europe. For this season, we supported the global campaign’s ‘Not Made For Normal’ aesthetic of heat and documentary style photography, by creating an evocative and fashion-centric. single scroll experience.

So, what did I actually do on this project?

• Creative Direction

• Ideation

• Client management

For 6 years I worked closely with adidas digital marketing teams where I helped create 40 + projects ranging from: e-commerce to product launches, installations to games, consumer activations to social media campaigns, and R&D.